This is a departure from energy directly- but in a unique way it is a call for all people related to think about the real deal- saving energy and money for customers-
Every now and then an idea changes everything because the only thing inevitable is change !
The internet and globalization has changed sales- in fact sales is dead!
If you are a sales manager, salesperson or even a high energy entrepreneur you have to read this series to survive the next decade-after that even I can not predict how sales will change!
Remember the time you went to the local dealership or local store to compare and find out about everything from kitchen appliances to cars? That meant that your friendly sales professional could just read thesales guides prepared by some marketing folks in the back roomor corporate head officed, follow the simple principles of the legendary "how to win friends and influence people" and Voila - you said we met a very knowledgeable sales person!
Mr sales person reading from a marketing collateral- your time is done! and oh yes if you thought you can cut a deal- then someone around a click can and will better that too- ouch- most businesses just ran out of ideas!
So how do you sell to the internet , overly information bombarded, craiglisted, ebayed, googled, yahood, angivised generation of consumers?
You don't! You win them!
This series will provide insightful methods for winning the new consumer and for sales managers- this book will provide infallible advise on how to build a team of A class players who can win over!
Monday, August 24, 2009
Monday, August 10, 2009
Energy hogs are still keeping me awake! -
Energysavers,
If you thought I left my blog vacant because I had changed my mind- wrong! , if you thought I left my blog vacant because I became lazy- correct! and thus I fell into the same trap most people do with Energy management! start strong and let up because it isn't easy!
In fact consider anything good for you but not easy- we follow the same route- very inspired- start with enthusiasm and then let up the minute the need and urge weakens.
The only problem here is - the need is getting stronger than ever before!
In the last few months, the heat is back and now the swing on energy usage has gone from how to keep people warm, on how to keep people, things and perishables cold!
Now I have not done any fact finding yet- but in my recent travels that has encompassed several cities and made me use several hotel chains- I noticed one thing- The energy hogging, loud HVAC systems- they keep me awake!!!!
Yes not just because they are loud- but more often than not- they are either over sized- and use a lot of energy and have poor - very poor ambient monitoring - or any intelligent control at all!
If all air conditioning units were always sized right, had good ambient controls and monitored presence of people- I am sure every hotel could cut their energy bill by half and pass some of that dividend as lower fares !
Lets do the math- If every government office hotel, shopping mall, wallmart , target, ad other chain had to follow energy norms to cut usage by 30% what percentage of electric use would we cut? Could we then power half our transport with this saved electricity and not need any new reactors???
Several other significant things happened-
The Midwest states signed a pact to create a train network- Now if only we will pull through with a world class network- that would make my heart jump with joy for the heartland!
The cash for clunkers or cars was successful - taking a 1/4 million guzzlers off the road- although- I really wish , the qualification of the car that can be financed was tougher- and no SUVs qualified! The long term implications of SUVs must really be studied. The large SUVs make parking places bigger, parking garages taller- consume more tires and have more wear and tear parts- and so it is not just about MPGs!!!
The Leaf from Nissan- all electric vehicle was launched!
All steps in the right direction!
In my next article I would like to specifically write for my industry folks- I am readying a manuscript for a series of talks in fall for various industries such as dairy products, gas production, petrochemical and energy production. Cathc you soon- Have a great week!
If you thought I left my blog vacant because I had changed my mind- wrong! , if you thought I left my blog vacant because I became lazy- correct! and thus I fell into the same trap most people do with Energy management! start strong and let up because it isn't easy!
In fact consider anything good for you but not easy- we follow the same route- very inspired- start with enthusiasm and then let up the minute the need and urge weakens.
The only problem here is - the need is getting stronger than ever before!
In the last few months, the heat is back and now the swing on energy usage has gone from how to keep people warm, on how to keep people, things and perishables cold!
Now I have not done any fact finding yet- but in my recent travels that has encompassed several cities and made me use several hotel chains- I noticed one thing- The energy hogging, loud HVAC systems- they keep me awake!!!!
Yes not just because they are loud- but more often than not- they are either over sized- and use a lot of energy and have poor - very poor ambient monitoring - or any intelligent control at all!
If all air conditioning units were always sized right, had good ambient controls and monitored presence of people- I am sure every hotel could cut their energy bill by half and pass some of that dividend as lower fares !
Lets do the math- If every government office hotel, shopping mall, wallmart , target, ad other chain had to follow energy norms to cut usage by 30% what percentage of electric use would we cut? Could we then power half our transport with this saved electricity and not need any new reactors???
Several other significant things happened-
The Midwest states signed a pact to create a train network- Now if only we will pull through with a world class network- that would make my heart jump with joy for the heartland!
The cash for clunkers or cars was successful - taking a 1/4 million guzzlers off the road- although- I really wish , the qualification of the car that can be financed was tougher- and no SUVs qualified! The long term implications of SUVs must really be studied. The large SUVs make parking places bigger, parking garages taller- consume more tires and have more wear and tear parts- and so it is not just about MPGs!!!
The Leaf from Nissan- all electric vehicle was launched!
All steps in the right direction!
In my next article I would like to specifically write for my industry folks- I am readying a manuscript for a series of talks in fall for various industries such as dairy products, gas production, petrochemical and energy production. Cathc you soon- Have a great week!
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